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Product management includes:

• figuring out the right product(s) to build
• creating, maintaining and implementing product plans that describe how products will be created, changed, controlled and supported
• marketing and selling the products

SPC Skills Development Training (partial list of courses)

• Achieving Product Management Excellence
• Advanced Topics in Software Product Management
• Secrets of Agile Product Management
• SPC Springboard - Courses for Product Managers

Recommended Reading

• Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter, Free Press, 1998
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore, Harper Business, 1999
• Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore, Harper Business, 1999

From SPC's Newsletter

• Decisions to Focus by Eldon Wig
• The Dynamic Duel by Eldon Wig
• We Build It, But They Don't Buy by Eldon Wig

Contact us to learn how these ideas can improve your projects.